Executives of the hit daytime talk show The Real fired Tamar Braxton because of negative feedback on her ‘ghetto’ persona given by focus groups – as well as on-set insubordination and a rebellion by advertisers.
The show’s sales team made it clear that advertisers did not want her in their segments due to her antics and lack of cooperation.
Specifically, there was an incident a few weeks ago that basically ended her run with the show.
During the final tapings of The Real in early May, the show’s executive producer had reached breaking point with Tamar, who cursed her out in earshot of other staffers on set after being upset she lost a game during the taping.
‘It was an ugly scene. Pinterest was sponsoring the segment and Tamar was genuinely upset she was losing the game.
‘She really acted out during the taping in front of the studio audience and then exploded
behind the scenes once the show was done.
Producers had to heavily edit the segment to make it presentable to air on TV, but the sponsor was on set for the segment and witnessed it all,’ the source explains.
According to production people on the show, Tamar’s outbursts on set were frequent. She regularly blew up at the executive producer and oftentimes her husband Vincent Hubert or her co-hosts would work to calm her down.
‘Let’s just say she was becoming unbearable to work with,’ the source added.
In addition to her alleged on-set antics, on paper Tamar wasn’t proving to be ‘worth’ the hassle.
Telepictures decided to conduct focus groups on the show to see what they could do to empower the show for Seasons 3 and 4, as it had been announced that the series had received a two-year renewal on all Fox stations and on BET where it re-airs.
The research from the focus group was not good for Tamar.
‘The focus group research showed that most educated and working women did not identify with Tamar’s show vernacular and her use of words known to be popular among drag queens and some gay men – phrases like “get your life,” “where they do that at,” “have several seats.”
‘It was even said she seemed more suited to be a judge on RuPaul’s Drag Race on Logo instead of a talk show host on The Real,’ revealed the source.
‘The research went on to say that most educated and working women found her to be ‘ghetto’ and that her aggressive eye-rolling, neck-rolling and the smacking of her mouth were indicative of ‘stereotypical behavior that African American women have worked years to overcome,” the source continued.
The combination of the show’s focus group findings, her on-set insubordination and the fact that the sales team for the show had made it clear that advertisers did not want her in their segments due to antics that happened with Pinterest is what ultimately ledWarner Bros. to fire her from the show
And yes, Tamar’s husband Vincent Hubert was a producer of the show — but he knew the network was having issues with his wife long before she got fired. We’re just not sure if SHE knew.
‘He knew they were having problems with her and he shielded Tamar from a lot of what was being said and done, but in the end his producer credit on the show was more about vanity and less about control,’ the source revealed.
Warner Bros. wanted to work out an exit agreement with Tamar that wouldn’t make viewers aware she was being fired. Despite wanting to free themselves of her, they wanted the transition to take place smoothly.
‘Before they could hammer out a joint statement and an agreement that was good for both parties, she posted a cryptic message about betrayal and an unnamed person who she feels ‘stabbed’ her ‘in the back’ after she ‘stupidly trusted’ on Instagram.
‘It’s that type of impulsive behavior and lack of self control that is why she is off the show,’ the source said.
Well, that’s it. You know, even on their family reality show THE BRAXTON FAMILY VALUES, Tamar never respects or cooperates with her other sisters.
Well, that’s it. You know, even on their family reality show THE BRAXTON FAMILY VALUES, Tamar never respects or cooperates with her other sisters.
I have to be honest in saying I understand exactly why they let her go. I tried my hardest to support this & Wendy Williams' show but eventually I was forced to turn the channel because both her & Tamar are obnoxious to me. Just my opinion & apparently I'm not the only one who felt that way. Hopefully Tamar learns from this & humbles herself. Anyone can be replaced
She is too loud and disrespectful.From what I understand there is a video of her obnoxious ways floating around, that justifies her termination. I'm thinking she had an idea but was so ego-maniacal, no one could get thru to her. She acts that way with her sisters as well, if her reality shows are to be believed. Who knows…
The producers I think have misfired. Firing Tamar is a mistake I watch that show because of her fire personality.The reason she was on that show was because of her vibrant personality actually. Why should she have changed? She was the reason most people watched or even knew the show existed. It certain wasn't boring ass Tamera or Jeannie. Loni and Adrienne are cool, but they can't hold up the show alone. They need a firecracker like Tamar in there.
I can never encourage or support Tamar and Brandy Williams' shows. I have never watched one episode because of her and her antics! I did not think she was a fit from the start! She is not talk show material! Nor is Loni Love, Adrian !
PERIOD!
Sorry peeps, I mean cannot support Wendy Williams NOT brandy.
I knew it! I just knew insurbordination must be part of the problem for Tamar.
Na wa for oyibo theories. If we can get rid of Tamar for being "ghetto" why does Wendy still have a show?
I love Wendy though….. I love that she steers away from speaking ghetto tongue and keeps it classy.
Wendy's not ghetto AT ALL, she is loud and direct, but never ghetto.
Sadly Tamar's character keeps hindering her progress. She is a good singer and was basically the best dancer of last season's Dancing With the Stars. But as usual, her arrogant attitude made people dislike her on dwts. She really needs a self check, always so rude to her sisters and playing the victim card.
Some things happen for a reason. Tamar learn from this and get better!